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Autonomous pricing for Shopify stores.

Marginate watches competitors, tracks demand, and adjusts your prices — then emails you the margin report every Monday.

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What it does

Three jobs, running 24/7.

Competitor price tracking
Watches every peer listing in your catalog and flags the moves that actually shift your margin.
Demand-aware repricing
Reads stock, traffic, and conversion signals, then nudges prices inside the band you set.
Weekly margin report emails
Every Monday at 7am: a plain-English summary of what changed, what won, and what to watch.

Trusted in early access

Shopify stores pricing ~$140M in GMV run on Marginate.

NORTH-SIDE CO.Linen & LoopMILL 47Groundwork GoodsWESTWARDFoundry Press
“We used to redo prices every Tuesday in a spreadsheet. Marginate does it every hour — and we read the report over coffee.”

Founder, 3-SKU home goods store

“I was skeptical about “autonomous” pricing. The guardrails made it safe — and the Monday email made it obvious it was working.”

Ops lead, 80-SKU apparel brand

“It paid for itself in the first month on accessories alone. The competitor-tracking alone caught three price drops we’d missed.”

Owner, lifestyle DTC brand

Now in early access

Questions before you start?

Drop us a line — we'll reply within one business day, with a yes/no on fit, not a sales script.

Read-only Shopify scope. Marginate requests the narrowest set of permissions and never asks for a write token to your storefront.

Cancel any Monday. The software, the experiments, the report — all of it stops the moment you stop paying. Nothing dangerous to interrupt.